about

Selfridges, Oxford Street London, is regarded as one of the world's finest luxury brand department stores and an innovator in retail collaboration and experience.

positioning

The Anatomy of Luxury is an experiential campaign, immersed in a stark black and white environment, with the theme based on the death of subculture and its memorial tribute.

creative team

Design Direction: Tom Davie
Creative Direction: Justin Westover
Editor & Copywriter: Gill Linton
Photography: Selfridges