about

The authority in the contemporary-vintage fashion market. Byronesque has built the largest network of designer vintage fashion retailers and private sellers in the world.

positioning

Based in NYC, London & Paris, Byronesque works with an exclusive clientele to source rare vintage fashion and collaborates with fashion houses on events and re-issues.

creative team

Design Direction: Tom Davie
Creative Direction: Justin Westover
Editor & Copywriter: Gill Linton
Photography: Maxime Ballesteros & Credited

identity themes

As a leader in the vintage fashion, subculture and re-issue markets, Byronesque required the need for primary and secondary logotype marks. The primary mark is used in mastheads and instances of high visibility, while the secondary is reserved for collaborations and occasions of limited space. The marks were developed using the following three themes and mood boards as a guide.

dark romantic

This theme finds artistry in the curves of an elegantly tormented Francisco Goya nude, alludes to the brooding beauty of Gothic manuscripts and architecture, and invites the defiance associated with the written and printed word. It represents a sexy confidence that embraces self-reliance and intellect.

dissatisfaction

This theme is neither concerned with following the crowd, nor traditional expectations. Unanticipated relationships, incomplete and fragmented forms seem to linger like a stutter in a punk anthem. The Dissatisfieds make up their own rules as they go and wouldn’t tolerate it any other way.

multifarious

This theme is intended to represent a unified collection that consists of various and unique components. Each character works as part of the whole, all while having its independence and the requisite space to be appreciated as an individual. This independence enables the opportunity for an unexpected showcase.

editorial design

Byronesque has authored dozens of online editorials, focusing on rare designer vintage and the history behind collections and designers. These spreads are from the editorial Back Story, which showcases an inside-out look at prominent pieces available on the Byronesque app.

app & desktop

The app is the primary portal through which clientele can browse current inventory or request an item from a specific designer and collection. The desktop site functions as a platform through which Byronesque editorial, stockists and fashion collaborations may be accessed. The UI is intentionally raw in its starkness, allowing the message and photography to engage the user.

style guide

The Byronesque brand is unapologetic, confident and functions as both an industry innovator and fashion partner that often involves complex collaborations. It was necessary that the style guide encompass this range of needs and clearly communicate how the brand elements were to perform.

apparel

In collaboration with Life in Perfect Disorder, a ”Dream Team” collection of nine influential vintage fashion icons were identified and honored through this series of designer shirts. Each tee is authentic vintage with custom screen printing, foil stamping and leather appliqués. Each authenticity tag was letterpressed and hand numbered.

pitch decks

Critical to the growth and collaborative aspect of Byronesque, pitch decks are a fundamental communication tool for internal and external partnerships and capability offerings.

motion

Editorial, social media and promotion videos feature rare and one of a kind vintage fashion offerings. The videos tease the history or origin of the collections, while establishing a mood of unique subculture. Final edits made in After Effects. My Dear Bustle…original video edit: Plus. Music: Uzimare and Zebra Katz × Herve.

environmental & experiential

From New York City to Paris to Tokyo, Byronesque has taken over existing retail space — or created a new shopping experience where none existed — during high profile events such as Fashion Week.