about

Claude Montana, one of the most radical designers of the 1980s, helped define the era and influenced the style of an entire generation. The Re-Issue, with fashion designer Gareth Pugh as design consultant, features styles from 1979 – 1994. “This is fashion history, brought back for now.”

creative team

Design Direction: Tom Davie
Creative Direction: Justin Westover
Editor & Copywriter: Gill Linton
Photography: Maxime Ballesteros

micro site

Proposed site to inform and highlight the availability of the Re-Issue collection while honoring the brand and designer’s history.

collection labels & tags

Reflecting the confident, oversized nature of the Re-Issue collection, a variety of clothing and accessory brand, size and care labels—with assorted retail and shipping tags were tested and developed.

retail concept

Exploratory retail signage and store-front rendering.