Thinking Frameworks

intellectual and research-based approaches to problem-solving

Design Thinking is a critical, yet nuanced approach to communication, research, user-challenges and brand-reliant decision making. It is a philosophy based on flexible frameworks that should be applied in a thoughtful and beneficial manner that aid in revealing the strengths and opportunities for improvement within an organization, brand or identified design challenges. Here you will find several frameworks through which Design Thinking may be integrated. While Empathy and Ethnography frameworks are industry-standard approaches to design problem-solving, Theographie is a developmental, personal framework, that embraces depth of information and stimulates the user.



Ethnography

exercise // project brief


Theographie

overview