farfetch
Re-Issue poster and social campaigns.
about
Global luxury digital marketplace where lovers of fashion can shop the world’s best brands and boutiques. With a mission to be the global technology platform for luxury fashion, connecting creators, curators and consumers.
creative team
Design Direction: Tom Davie
Creative Direction: Justin Westover
Editor & Copywriter: Gill Linton
Photography: Remember You Were Made To Be Used
Images: © Theearlofbirds.
vexed generation
Launched during London Fashion Week and Exclusive to Farfetch, archival pieces have been reissued for a new generation. Vexed Generation was conceived in the nineties as a response to the decade's increase in CCTV surveillance and air pollution. The clothing is designed to provoke and promote debate, using military grade high-tenacity nylon and utility details. The campaign consisted of posters pasted throughout London, apparel tags, digital lookbook and social media.
Image: © Dazed & Confused.
